Selected Work
Building a Repeatable System for Turning New Clients Into Strategy
Built the Creative Strategy Engine — a systematic process for taking a new client from intake to strategic recommendation at a growing marketing agency.
Repositioning a Surgical Training Platform for an Entirely New Market
Led the repositioning of a healthcare tech company as it pivoted from surgical training for med device companies to nurse training for health systems.
Designing the Experience That Became the Marketing Story
Led the end-to-end UI/UX redesign of the in-headset VR experience, making it intuitive enough for nurses with no prior VR experience.
Running a Global Demand Gen Engine Across Three Markets
Took ownership of a content syndication program and grew it to $4M in budget through reporting infrastructure, optimization, and vendor partnership.